Why the world needs luxury electric cars?
We all know the benefits of clean energy and still its so difficult for the people to adopt electric cars. Its been decades that the modern electric cars arrived in the market, but the market share is still well below 0.5%. I agree there are challenges with the driving range and cost. But the biggest challenge with EV is its “ low perceived value ”. Its treated like a second class citizen in the world of cars. Image by OpenClipart-Vectors from Pixabay Brands like Tesla are trying to change this perception. I believe luxury cars in this segment will help in increasing the adoption of EVs among masses. Low perceived value Early models of modern electric cars were introduced in early 1990 s. Chrysler TEVan, Ford Ranger EV, GM EV1, Honda EV were among the first electric models. Though the technology was new but the performance was missing. None of them could go beyond 80 miles in a single charge and none of them could pick up the speed of 60 mph in less than 10...